Anthropomorphism is the attribution of uniquely human characteristics to non-human creatures and beings, natural and supernatural phenomena, material states and objects or abstract concepts. It is applied to many characters in the Star Fox series. Subjects for anthropomorphism commonly include animals depicted as creatures with human motivation able to reason and converse, forces of nature such as winds or the sun, components in games, unseen or unknown sources of chance, etc. Almost anything can be subject to anthropomorphism. The term derives from a combination of Greek ἄνθρωπος (anthrōpos), human and μορφή (morphē), shape or form.
Humans seem to have an innate capacity to project human characteristics in this way. Evidence from art and artifacts suggests it is a long-held propensity that can be dated back to earliest times. It is strongly associated with the art of storytelling where it also appears to have ancient roots. Most cultures possess a long-standing fable tradition with anthropomorphised animals as characters that can stand as commonly recognised types of human behaviour. The use of such literature to draw moral conclusions can be highly complex.
Within these terms, humans have more recently been identified as having an equivalent opposite propensity to deny common traits with other species - most particularly apes - as part of a feeling that humans are unique and "special." This tendency has been referred to as Anthropodenial by primatologist Frans de Waal.